Shopping for products, exclusively at an online store, is a behaviour of the past. Customers are now habitually interacting with brands, multiple times, both on and offline, before going anywhere near the “buy now” button. Prompted by the pandemic, we’ve… Read More
Composable is the future of commerce. In order to stay ahead of the curve, leading brands are investing in experiences which delight customers at every touchpoint, which requires agile technology to keep up with trends and produce huge amounts of… Read More
Customers are obsessed with brand reputation. They want to buy from conscious brands who are trying to make more of an impact by doing things right, not simply raking in money. According to Ipsos’ Global Trend Study 2021, “seven in ten… Read More
Over the last few years, online shopping has become a huge part of commerce sales, with growth leaping nearly fivefold in the United Kingdom alone. Brands ahead of the curve are realising that selling solely via third party retailers is no longer… Read More
A brief look back It’s been a few years since Tim Berners-Lee conceived the Internet, and since the beginning, companies have recognised the usefulness of the platform to share information about themselves. The first websites were simple hypertext, but in… Read More
As we race through the early months of 2022, the repercussions of the last couple of years in retail are becoming crystal clear: buying behaviour is changing. As many as 75% of US consumers switched to a new store, product or buying… Read More
Remember the first mass email you ever received with your name in the subject line? For the first time in a while, you felt like you mattered in the brand more than a number on some online spreadsheet, and in… Read More
Investing in the perfect technology is only half of the puzzle to creating a beautiful digital experience. No-one just buys a flashy website tool and that’s the end of it – we wish that was that simple. As your business… Read More
