Creating User Journeys
We ensure that all of the designs we deliver are based on your audiences and their goals. Once we understand who your key audiences are (through analysis, customer interviews, surveys, and persona development), we can then identify their current and ideal pathways through your website. User journeys will always be data-led, workshopped, and baked into the build.
Prototyping and wireframing
With a solid understanding of the user journeys for your website, we can then begin creating wireframes and prototypes. This takes us all the way from initial sketches to full clickable prototypes. This process allows us to iterate quickly, and test with real users, to challenge aassumptions and validate the process before a single line of code is written. Prototypes also create a "digital blueprint" for efficient development.
UI and design
Designs don't just need to work: we know that they need to impress your audiences too. Having identified our audiences, constructed user journeys, informational needs and the functions of the site, our creative team will now be brought in to establish the look and feel that supports this. Here, we look at modern trends, industry expectations, and brand guidelines to create a look and feel that's right for your business.
Accessibility is not just an important guideline to meet for your audiences, it's proven to be an effective way to drive greater results. We understand what is required to deliver according to Accessibility Guidelines and Standards. We have delivered solutions in compliance with Web Content Accessibility Guidelines (WCAG) 2 Level AA, and understand the challenges in balancing cost-effective development and maintenance with meeting the access needs of your audiences.