According to our recent white-paper, less than half of manufacturing companies surveyed are effectively tracking key analytics that show how visitors find, engage with and convert with their websites.
Which means not only are they missing out on valuable customer data, they're also unable to attribute sales to marketing campaigns, making it impossible to accurately track their return on investment (ROI). And with 22% of the budget being spent on marketing (according to our respondents) this can lead to a huge amount of money unaccounted for.
Does your brand have a full understanding of the analytics your should be tracking. And where numbers are low, how can you optimise your website and marketing strategy to improve these metrics.
Read the 8 key analytics every business should be tracking, and how to make these work for your business. You can also download as a PDF here.