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Sinead HammondNov 22, 2022 9:52:21 AM< 1 min read

How to Use Analytics to Maximise Your Website Results

According to our recent white-paper, less than half of manufacturing companies surveyed are effectively tracking key analytics that show how visitors find, engage with and convert with their websites.

Which means not only are they missing out on valuable customer data, they're also unable to attribute sales to marketing campaigns, making it impossible to accurately track their return on investment (ROI). And with 22% of the budget being spent on marketing (according to our respondents) this can lead to a huge amount of money unaccounted for. 

Does your brand have a full understanding of the analytics your should be tracking. And where numbers are low, how can you optimise your website and marketing strategy to improve these metrics. 

Read the 8 key analytics every business should be tracking, and how to make these work for your business. You can also download as a PDF here. 


Download as a PDF here



Sinead Hammond

Sinead has over 9 years of marketing experience in public, third and private sectors. With a BA Hons in English and Related Literature, Sinead leads on the content strategy across Nemetos Tanasuk. As one of our lead writers, Sinead writes thoughtful pieces covering new approaches and best practice as well as exploring growth opportunities for clients. Specialisties: Email Marketing, Ominchannel Sales Funnels, Content Development, Content Management Systems (CMS), Customer Engagement Platforms, Customer Experience, Branding and Positioning, PPC and Paid Social Strategy, Marketing strategy.